Top 5 Reasons Brochures Continue to Drive Visitors to Your Business
DeAnne Mitchell
In today’s market, when businesses are competing to get the attention of visitors to your city, I would suggest you consider brochure advertising.
Brochures allow you to present just the right amount of information with the compelling reasons of why they should visit your business. Here are the top 5 reasons why brochures are an effective way to inform and influence visitors.
Information based on a study commissioned by Visitor International from Bentley University.
Brochures are #1 Influencer of Visitors
Brochures are always there ready to help visitors 24/7. A printed brochure makes your product or service more tangible to visitors and are extremely cost-effective.
This brochure display helps visitors to the Savannah Convention Center determine how they will spend their time during their visit to Savannah.
4 out of 5 visitors pick up brochures during their trip
The act of a visitor selecting your brochure reflects their interest in your product or service and will increase the likelihood that they will visit or buy from you.
Brochures influence travel plans
Research shows that over 70% of visitors who pick-up brochures consider altering their travel plans. If your brochure is not featured in a display rack, your business may lose an opportunity to present your product or service at that precise time visitors are actively exploring their options.
Brochure displays at special events (Rock ‘n’ Roll Savannah) show the participants where they can spend their free time while visiting a new city.
Brochures can help reach the target market of buying power and influence
Generally, it is believed that women drive over 70% of all consumer and travel purchasing, either directly through their buying power or through their influence as relationship builders, family caregivers, and strong communicators. Women often travel with partners, families, extended families, and friends. They are key influencers of the actions during a trip – where to go, what to see, and where to eat. There is, therefore, a strong multiplier effect in play if they choose to visit or buy from you.
83% of women pick up a visitor brochure or map during their trip
80% plan to visit a business or attraction they saw in a visitor brochure
By using a professional brochure display and distribution company, you can be sure that your information is displayed in the right places to attract visitors to your business.
Combining print and digital marketing can be a win for your business
Multi-layering marketing is a great way to get your business message out to visitors. Brochures can help drive traffic to your website or social media pages.
DeAnne Mitchell
DeAnne is a native of Savannah where she leads two businesses in the tourism industry. After living in Atlanta, Charleston and Charlotte she and her husband, Alan decided to make Savannah their home. They enjoy spending time with their two adult children and their two Bichon Frises. DeAnne loves entertaining, dining al fresco and sharing her favorite things about her beloved City. She can often been found walking the historic district listening to her favorite podcasts.
*Statistics used in this article are based on a survey conducted by Bentley University’s Center for Marketing Technology 2018. The findings are the result of research in 17 selected city and regional locations in the United States, Canada and Europe. Professional marketers interviewed over 2,000 visitors and the results were analyzed by Bentley University.