What kind of visitor market does the Savannah area have?
The Savannah area and Lowcountry is a business and leisure traveler market. Our visitors stay, on average, for 2.5 nights and 74% are from out of state. They choose Savannah for leisure, meetings and conventions, group tours, sports competitions, and destination weddings. Our research shows that 89% of visitors to our area stay in a hotel, inn or bed and breakfast.
Brochures are the #1 Influencer of Visitors in your Area
Research undertaken by Bentley University’s Center for Marketing Technology research confirms that the most influential source of information for a visitor, during their trip, is a brochure, map or travel guide. The findings are the result of research, undertaken during 2018, in 17 selected city and regional locations in the United States, Canada and Europe. Professional marketers interviewed 2,020 visitors and the results were analyzed by Bentley University.
